Landscape Lighting Demo Kit: The Secret to Closing More Jobs

What Is a Landscape Lighting Demo Kit?

A landscape lighting demo kit is a portable, contractor-friendly setup that lets you test and show off lighting in real-time. Alliance kits come packed with top-tier brass fixtures, a low-voltage transformer, and quick-connect wiring so you can plug in and adjust on the fly. There’s even a Bluetooth-ready version for wireless control.

An animated gif showing the contents of an Alliance Landscape Lighting Demo Kit with Bluetooth

Pre-Qualify, Then Plan the Demo

Before you even pull the kit from your truck, make sure the job is worth your time.

Ask a simple budget-check question like:

“Most of our lighting installs start around $X,XXX —does that sound like something you had in mind?”

This filters out tire-kickers and sets expectations.

Then explain the plan:

Walk the property together
Set up the demo
Meet again at night to tweak lighting
Leave a quote after pickup

Setting a clear path = fewer surprises later.

Timing Is Everything

Here’s how to do it right:

Arrive an hour before sunset. Walk the property together, talk through fixture placement, then flip the lights on as dusk sets in.

This isn’t just a reveal—it’s part of the experience. Seeing the lights turn on in real time gives the homeowner a sense of ownership. That emotional connection helps them say yes faster.

Image of a homeowner seeing their home lit up with a landscape lighting demo kit

Keep It Tight and Strategic

Don’t try to light the whole yard.

Instead, focus your demo on 2–3 impactful zones:

A section of the home’s façade
A patio or pathway
A standout tree or architectural feature

Keep everything close together to maximize the visual punch.

One “wow zone” is better than five “meh zones.”

Use the Demo Kit to Design on the Spot

Not sure how to light a weird tree or tricky hardscape? That’s the point. The landscape lighting demo kit gives you the freedom to test spacing, angles, and beam spreads in real time—right in front of the client.

This not only solves design problems—it shows them you know your stuff.

Involve the Homeowner

This isn’t a solo performance. Ask them questions as you light:

“Is that too bright?”
“What do you think of this path light spacing?”
“Here’s what one fixture on the tree looks like—now here’s two.”

Getting their input makes them feel part of the process, and helps knock out objections before they come up.

Speak the Language of Lighting

You don’t need to give a TED Talk—but using a few lighting terms the right way builds trust:

Washing (soft, even glow)
Grazing (highlighting texture)
Cross-lighting (illuminating both sides)

If your competitors just “throw in some lights,” your expertise stands out.

Know When to Pull the Plug

Once you’ve shown them how good it looks, it’s time for the close.

Walk the property again—then turn off the lights.

That sudden return to darkness? Powerful.

Most homeowners don’t want to go back once they’ve seen what’s possible.

A side by side image demonstrating the effectiveness of using a demo kit

Finish Strong with a Follow-Up Quote

Even if the customer’s sold on the spot, always follow up in daylight.

Walk the property again, confirm fixture placement, and present a clean, confident quote. This cements the plan and prevents scope creep later. Need help with building a lighting quote? We cover that in another article - you can read it here.

How Many Fixtures Do You Need?

Aim to demo about 20–30% of what you’ll actually install. For a 30–40 fixture job, 6–8 lights are plenty to showcase impact.

LED Demonstration Kit

DEMOKIT8 Includes:

(6) BL200-LED4W Bullet Lights
(2) ALSTEM12-LED Stake-Mounted Stems
(2) AL100 Area Light Hats
(1) TF150 Transformer
(2) Wire Splitters
(12) Extra Connectors
Storage Case

Bluetooth® Demonstration Kit

DEMOKIT8-bt Includes:

(6) BL200-bt Bullet Lights
(2) ALSTEM12-bt Stake-Mounted Stems
(2) AL100 Area Light Hats
(1) bt-RE Bluetooth® Range Extender
(1) TF150 Transformer
(2) Wire Splitters
(12) Extra Connectors
Storage Case

Ready to Sell More Lighting?

If you’re still just “explaining” lighting with your hands, you’re doing it the hard way. A landscape lighting demo kit is the fastest, easiest way to build trust, prove your value, and close more jobs.

Get one from your local Alliance distributor—and bring your next lighting design to life before the first shovel hits the dirt. Need to find your closest distributor? Find your local rep here and we'll help you out.

If you'd like to learn more about how to use our landscape lighting demo kit, check out our Youtube channel @allianceoutdoorlighting we're always posting new videos.