Lamar Hughes Named Regional Manager for Northern California & Northern Nevada

Alliance has named Lamar Hughes as the Regional Manager for Northern California, Central California and Northern Nevada.

He will collaborate with contractors, lighting designers and distributors in their success with the full Alliance product offering. He will collaborate with Mark Natale, Alliance's Western Regional Sales Manager.

Lamar brings his 15 years of experience in sales of landscape, irrigation and construction products to his new role.

He was previously the district manager for NDS, where he worked closely with contractors and specifiers to drive additional demand through to his wholesale distributors.

Lamar is a graduate of both UCLA and UCSB, and is based in Fremont, California.

Please join us in welcoming Lamar to the Alliance team.