Mark Natale Promoted to Western Regional Sales Manager

Alliance has promoted Mark Natale to Western Regional Sales Manager, responsible for all of the company's sales operations and territories in the Western half of North America. He was previously Alliance's Regional Sales Manager for Northern California.

Mark brings a deep passion for landscape lighting and over 20 years of experience in design, installation and sales to his new role.

Prior to joining Alliance, he worked with several outdoor lighting distributors and as owner/operator of his own award-winning advanced design-build landscape lighting firm in metro Detroit. He has completed many large residential and commercial lighting installations, including projects with over 500 fixtures.

Mark is an active and engaged participant in our industry and currently serves on the board of the California Landscape Contractors Association, East Bay Chapter.

Mark takes over from Alliance veteran Steve Wurst, who is remaining with Alliance in an advisory role prior to his retirement at year-end.

In his spare time, Mark is an avid outdoors-man and loves to hike, fish, camp, bike, and golf. He's also a reliable fan of sports teams of his native Michigan, especially the Detroit Lions.

Please join us in congratulating Mark on his promotion.