{"id":5322,"date":"2026-05-14T19:01:32","date_gmt":"2026-05-14T19:01:32","guid":{"rendered":"https:\/\/allianceoutdoorlighting.com\/?p=5322"},"modified":"2026-05-14T19:05:05","modified_gmt":"2026-05-14T19:05:05","slug":"alliance-field-notes-como-vender-iluminacion","status":"publish","type":"post","link":"https:\/\/allianceoutdoorlighting.com\/es\/alliance-field-notes-como-vender-iluminacion\/","title":{"rendered":"Notas de campo de Alliance: C\u00f3mo vender proyectos de iluminaci\u00f3n"},"content":{"rendered":"
\"Imagen\"<\/span><\/div>

Notas de campo de Alliance, de Gerri Murray<\/p>\n

Publicado por primera vez en Alliance Field Notes. Sus representantes regionales, sus expertos en iluminaci\u00f3n del mundo real.<\/p><\/div><\/div><\/div><\/div>

Sacar el tema de la iluminaci\u00f3n puede resultar\u2026 inc\u00f3modo.<\/span><\/h1><\/h2>\n<\/div><\/div><\/div>

Ya est\u00e1s hablando del proyecto. El presupuesto ya est\u00e1 aumentando. Lo \u00faltimo que nadie quiere es dar la impresi\u00f3n de que est\u00e1 a\u00f1adiendo otro gasto m\u00e1s. Pero la iluminaci\u00f3n puede ser un tema importante en la conversaci\u00f3n.<\/strong><\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Con\u00e9ctalo al proyecto existente<\/strong><\/h3>\n<\/div><\/div><\/div>

No hace falta una presentaci\u00f3n aparte. Solo tienes que relacionarlo con el trabajo que tienes entre manos.<\/h2>\n

Elementos arquitect\u00f3nicos, piscinas, c\u00e9sped, mantenimiento, instalaciones paisaj\u00edsticas, zonas de estar al aire libre. Sea cual sea el proyecto, la iluminaci\u00f3n aporta al espacio acabado mayor funcionalidad, mayor seguridad y mayor impacto una vez que cae la noche.<\/p><\/div><\/div>

<\/div><\/div><\/div>\"Una<\/span>

Fotograf\u00eda: Kaitlin's Lens<\/i><\/p><\/div>

Empieza por lo que ya les interesa.<\/h2>\n

Un muro, un escal\u00f3n, un camino, un \u00e1rbol, un putting green, una zona de descanso, el per\u00edmetro de una piscina. La iluminaci\u00f3n hace que la obra terminada sea utilizable por la noche, que sea m\u00e1s seguro circular por ella y que resulte m\u00e1s agradable a la vista cuando se pone el sol.<\/p><\/div><\/div>

<\/div><\/div><\/div>

ACTIVIDADES PARA ROMPER EL HIELO<\/strong><\/h3>\n<\/div><\/div><\/div>

Haz que la conexi\u00f3n sea sencilla:<\/span><\/h2><\/div><\/div>
<\/div><\/div><\/div>
\n\n\n
\n

\u00abYa que estamos hablando de este patio, Hablemos de c\u00f3mo funciona por la noche.<\/strong>\u00bb<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div><\/div>

\n\n\n
\n

\u00abDado que este \u00e1rbol es el punto central, Asegur\u00e9monos de que no desaparezca al caer la noche.<\/strong>\u00bb<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div><\/div>

\n\n\n
\n

\u00abDado que habr\u00e1 gente circulando por este espacio por la noche, Asegur\u00e9monos de que los escalones, los caminos y los desniveles se vean bien.<\/strong>\u00bb<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div><\/div><\/div><\/div>

Esa es la conversaci\u00f3n.<\/strong><\/p>\n

Sin cambios bruscos. Sin presentaciones complicadas. Solo tienes que conectar la iluminaci\u00f3n al proyecto que ya tienes delante. Porque el trabajo puede empezar durante el d\u00eda, pero una iluminaci\u00f3n adecuada permite que siga funcionando por la noche.<\/p>\n


Ellos se imaginan el proyecto terminado durante el d\u00eda. T\u00fa les ayudas a imaginarse c\u00f3mo queda por la noche.<\/p><\/div><\/div>

<\/div><\/div><\/div>\"Ilustraci\u00f3n<\/span>

Fotograf\u00eda: Kaitlin's Lens<\/i><\/p><\/div>

<\/div><\/div><\/div>

Ese es el valor que aporta la iluminaci\u00f3n a la conversaci\u00f3n. As\u00ed que saca el tema pronto. Hazlo de forma natural.
<\/br> S\u00e1calo a colaci\u00f3n cada vez.<\/b><\/span><\/h1><\/h2>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
\"Imagen\"<\/span><\/div>

Gerri colabora con contratistas y socios distribuidores en toda la zona central de EE. UU., <\/strong>ayudar a los equipos a incorporar, dise\u00f1ar y cerrar proyectos de iluminaci\u00f3n de forma sistem\u00e1tica como parte habitual de cada proyecto, convirti\u00e9ndola en una de las formas m\u00e1s sencillas de aumentar los ingresos sin tener que buscar nuevos clientes.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>

Alliance Field Notes es una serie peri\u00f3dica que publicamos con las opiniones de nuestros expertos regionales en iluminaci\u00f3n. <\/strong><\/p>\n

\u00bfNo est\u00e1s en el territorio de Gerri? Encuentre aqu\u00ed a su representante local<\/a> y te pondremos en contacto.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

\u00abAlliance Field Notes\u00bb, de Gerri Murray. Publicado por primera vez en \u00abAlliance Field Notes\u00bb. Tus representantes regionales, tus expertos en iluminaci\u00f3n con experiencia pr\u00e1ctica. Sacar el tema de la iluminaci\u00f3n puede resultar\u2026 inc\u00f3modo. Ya est\u00e1is hablando del proyecto. El presupuesto ya va en aumento. Lo \u00faltimo que nadie quiere es dar la impresi\u00f3n de que est\u00e1 a\u00f1adiendo otro gasto m\u00e1s. Pero la iluminaci\u00f3n puede ser una parte importante de la conversaci\u00f3n. Relaciona esto\u2026<\/p>","protected":false},"author":6,"featured_media":5334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[66,28,38],"tags":[],"class_list":["post-5322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alliance-field-notes","category-bt-system","category-pro-tips"],"acf":[],"yoast_head":"\nAlliance Field Notes: How to Sell Lighting Jobs - Alliance Outdoor Lighting<\/title>\n<meta name=\"description\" content=\"Your project may start during the day, but the right lighting keeps it working at night. 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